
Biowels® was among the nominees for the 2022 Grand Prix de l'Innovation Produits et Services at the MCB by Beauté Sélection trade fair in the "Equipment and Accessories" category.
As every year, the Mondial Coiffure et Beauté, better known as MCB by Beauté Sélection, was held on September 10, 11 and 12, 2022 at Paris Porte de Versailles. This is the unmissable event not to be missed for hairdressing and beauty professionals, an opportunity for them to discover the challenges, needs and aspirations of the market.
Biowels® being present as a visitor and nominee of the Grand Prix de l'Innovation Produits et Services 2022, organized in partnership with the magazine l'Éclaireur.
This competition aims to reward the best innovations in the Hairdressing and Beauty sector (Products and Services) according to 9 categories:
- Hair Cosmetics
- Care
- Hair Cosmetics
- Coloring
- Hair Cosmetics
- Smart Service
- Body & face cosmetics
- Furniture
- Store layout
- Equipment and accessories
- Packaging
- Digital and Digital
Biowels® has been selected for the final of the Grand Prix de l'Innovation in the "Equipment and Accessories" category alongside Corpoderm and PURO. The final took place on Sunday, October 11 at 3:40 p.m. on the stage of the MCB by BS show.
All the innovations selected for the final were presented on a stand at the show in order to promote them to visitors.
After a long wait, Biowels® has finally been elected winner of its category! A great pride for the whole team, only 6 months after the launch, this victory is seen as a real reward for the work provided and the satisfaction of our customers.
A big thank you to Beauté Sélection for organizing this show and this 2022 Grand Prix de l'Innovation, a great opportunity to highlight the players who innovate every day to make things happen in Hairdressing and Beauty.